Mandalay Bay Resort Takes Rewards Program To Next Level Through Outside The Box's Marketing Design

Mandalay Bay in Las Vegas opens on-site travel desk to process promotional redemptions, and to offer additional service for wedding parties. New service offers greater convenience for guests using the "Fly Back Free" incentive.

Las Vegas, NV (PRWEB) September 23, 2009 – With more travelers capitalizing on rewards programs, Outside the Box Inc. is working with Mandalay Bay Resort and Casino to take incentive marketing programs to a new level by opening an on-site travel office to process instant redemptions.

The Travel Company at Mandalay Bay provides an essential additional incentive for resort guests to book – not just plan – a return trip in conjunction with a rewards promotion.

"Creative promotions and incentives are driving consumers to properties like Mandalay Bay. Yet, one of the biggest challenges to these programs is creating an opportunity for consumers to express their sense of brand loyalty in real time," said Kevin Howe, Outside the Box founder and president. "The Travel Company will give guests the opportunity to take advantage of lucrative incentives being offered at the moment to book a return visit in the future."

"The Travel Company at Mandalay Bay will be an extremely cost-effective loyalty instrument for us," said Scott Voeller, vice president of marketing for Mandalay Bay. "We all know the cost of finding a new customer can be as much as seven times more than the cost of retaining an existing one. This new on-site service will, we believe, write an entirely new chapter in our marketing efforts. Outside The Box has been a long-time partner in designing and helping us to implement these types of winning promotions."

The Travel Company provides guests a fast, convenient and friendly service to redeem the resort's ground-breaking incentive programs and immediately book their reward flight. Outside the Box, created the highly successful "Fly Back Free" promotion for Mandalay Bay. Under the seasonal "Fly Back Free" program, resort guests who stay a minimum of two nights at Mandalay Bay receive a certificate for one free roundtrip airline flight from anywhere in the United States. The certificate is good for a return trip to Las Vegas and must include a stay at the resort. The flight must be booked through Archer Travel Group, the travel fulfillment partner of Outside The Box. Archer Travel will operate The Travel Company at Mandalay Bay.

Additionally, The Travel Company will further enhance Mandalay Bay's already extremely well-known reputation as a premier wedding destination, Howe said.

"We can now offer a one-stop service for brides and grooms to easily arrange travel for all their guests coming to celebrate the big day at Mandalay Bay," Howe said. "In addition to creating a memorable wedding experience, Mandalay Bay will now have the ability to remove a significant planning dilemma for brides and grooms – how to coordinate the airfare and lodging arrangements for the entire wedding party."

About Outside The Box, Inc.

Outside The Box, Inc. is the leader in reward-based promotions and incentives. Since 1997, Outside The Box has designed and produced promotions that enhance the relationship between companies and their customers. Their clients include hundreds of high-profile companies in scores of industries. Outside The Box has designed programs to motivate all kinds of behavior at budgets, ranging from $1.00 per award to prizes worth thousands of dollars. Outside The Box has fulfilled tens of millions of dollars worth of promotional travel, entertainment rewards, dining rewards, and a host of customized solutions. Because of its partnership with Archer Travel Group and a range of reward delivery options, Outside The Box offers a one-stop solution for secure and easy-to-use fulfillment to create lasting positive customer experiences. For more information, visit